Organic Search Engine Rankings
What Are Organic Search Engine Rankings?
Organic search engine rankings offer companies the ability for their website to be listed within the search results of organic search engine listings without having to pay for placement.
To optimize a website means to build it in such a way that it will be discovered by search engines, and to design each page in a manner whereby the site’s content will be thoroughly mapped and indexed to relevant keywords. Organic SEO methodology is designed to show the search engines that your content is the most relevant for the keyword searched.
By sucessfully implementing Organic SEO methodologies, you will drive more targeted traffic deep within your site and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, you will be able to increase overall site traffic and the conversion rates for your website.
The Benefits of Organic SEO
Statistics show that organic search engine optimization, or natural SEO is a much better method of online advertising for an advertiser to generate traffic to their website:
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70% of search engine users report that they visit organic sites on a daily basis1. |
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50% of search engine users choose a search result by scanning the top organic results, according to an eye tracking study2. |
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80% of search engine users report they never click on PPC results3. |
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72.3% of search engine users feel Google’s organic listings are more relevant than their paid results4. |
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The overall conversion rate of online advertising paid sites is 3 times less than that of unpaid sites5. |
As the statistics show, more search engine users are visiting natural search engine listings, that is why it is so crucial for companies to optimize their websites for the major search engines. Consumers who recognize the relevancy of a website and in turn, trust the company, are more likely to purchase their product or service.
References:
1 Are Corporate Websites Optimized for SEO? By Paul Bruemmer
2 Enquiro
3 The iProspect Search Engine User Behavior Study, April 2006
4 iProspect, Survey Sampling International, WebSurveyor, and Strategem Research
5 SEMPO 2006
With an understanding that detail matters and the experience to back it up, we at WhyZoom welcome the opportunity to work with you.
If you are interrested in advertising on one of our web properties or you have search engine consulting needs, Please contact Chris or Tracey.
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