Home > Search Engine Strategies
Below you will find information about the search engine strategies and search engine services at WhyZoom. Please don't hesitate to contact us if you have questions..
WhyZoom Media - Search Engine Strategies
WhyZoom Media's search engine strategies are focused in two distinct areas:
Our Website Network: WhyZoom's network of web properties is focused on delivering exclusive niche based content through unique community based sites, SEO compliant "feeder sites" and landing pages. This area of our company is focused on providing quality, keyword rich, web properties for our advertisers and users.
Search Engine Consulting: WhyZoom Media is dedicated to organic search engine strategies. We do not employ "black hat" search engine methods such as cloaking . keyword stuffing , hidden text , etc. please refer to the following article regarding these "black hat" strategies.
Organic search engine rankings offer companies the ability for their website to be listed within the search results of organic search engine listings without having to pay for placement or worry that their domain will be banned from the search engines.
Our organic search engine strategies are focused in structuring websites in such a way that they will be discovered and ranked by the search engines for their relevancy, content and quality. Organic SEO methodology is designed to show the search engines that your content is the most relevant for the keyword searched.
By sucessfully implementing Organic SEO methodologies, you will drive more targeted traffic deep within your site and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, you will be able to increase overall site traffic and the conversion rates for your website.
What you get with WhyZoom
- Documented Track Record - Since 2003 WhyZoom has worked with companies who'se focus has ranged from heathcare to a bit more risque'. Over the last 5 years, WhyZoom has secured thousands of first page rankings. We have many organic search engine optimization clients who have remained with us for years, due to sustainable results that have helped them succeed in the market place. Regardless of their focus we are proud to say we have provided clients with efficient, high ROI, organic search engine results.
- Strong Implementation of SEO Variables - Posessing knowledge on a subject is only worthwhile if you also understand how to apply that knowledge. WhyZoom goes beyond simply understanding the critical ranking variables that affect keyword rankings. We apply this knowledge consistently through the use of best demonstrated practices.
- Relevant Content Development - The core logic of any major search engine is based on its ability to retrieve relevant information for a specified search term. Therefore, the stronger the relationship between the content and the actual search term, the higher you will rank in the search engines. All too often we think of content in terms of image, video or audio files. In reality all data offered to your users is content. Of extreme importance is the text based data offered. Whether your content is text based or visual, WhyZoom views content as the cornerstone of any successful SEO effort and has a strong history of developing relevant, keyword rich content.
-
Legitimate Techniques to Achieve Results - WhyZoom Media will not take chances in jeopardizing existing or future rankings of your site and subscribes to strict guidelines and internal policies. WhyZoom will never make unrealistic promises or exaggerated claims. Our search engine strategies use our proven, time tested techniques to increase your site's visibility in the search results. No cloaking, hidden text or spamming strategies, just a vigorous commitment to increase your site's visibility without unethical tactics.
WhyZoom believes it should start with understanding your business and marketing goals prior to developing a strategy and approach for a sustainable, organic SEO campaign.
Ideally, we would like to understand things like: Business Objectives, Marketing Strategies, Demographics of Target Audience, Creative Considerations, and Prior Successes or Challenges.
Then, the SEO Consultant starts the process of building a strategy that will successfully leverage the client’s content offerings. Below are the typical steps in our process:
1) Understanding Client’s Business Objectives & Strategic Marketing Plan
2) Comprehensive Website Analysis
3) Keyword Research and Analysis.
4) Baseline report
5) Competitive analysis for main keywords/keyword phrases in Search Engines.
6) Content Analysis & SEO Copywriting
7) Analysis of information architecture and linking structure.
8) Analysis of HTML and page layout.
9) Recommendations for necessary modifications to essential page text elements for achieving satisfactory search engine placement.
10) Recommendations to optimize source code including the URL, filenames, page titles, descriptions, javascript, etc.
11) Link Relevancy & Co-Citation Analysis
12) Internal & External Linking Strategy & Recommendation.
13) Ongoing Monthly monitoring, reporting and recommendations.
Pricing for WhyZoom's Consulting Services:
Most Search Engine Optimization firms charge a hourly rate. While we certainly understand their resoning, WhyZoom charges on a per project basis. We are not interrested in becoming a permanent expense to our clients. Rather we desire to train our clients ahow to structure, implement and manage their own search engine strategies. After an initial consultation we will provide you with a written quote which will include an estimated completion date. 25% of the quote will be due up front and the remainder will be due in equal installments through the estimated completion date.
Related Topics: Search Engine Optimization
What Makes Users Click? SEO vs Sponsored Search
47.6% of search engine users say that they click on organic listings of consumer research sites first, with an additional 18.7% giving their first clicks to organic listings of generic buying sites. Only 23.1% of respondents choose to click on any type of sponsored link before an organic one.
Read More
SEM and SEO: The Changing Face of Search Engine Marketing
Marketers who had let search optimization efforts slip as they focused on paid search now are renewing efforts to squeeze more out of less-expensive natural search. In natural search, sometimes called organic search, search engine spiders crawl the web universe looking for content relevant to a keyword search as determined by each engine’s criteria. Unlike paid search, natural search listings are not influenced by payment to a search engine by web site operators, only by site operators’ efforts to make their web content easy for spiders to navigate.
Read More
GoogleClick: Death of the Third-Party Ad Server?
It's no coincidence that recently Tim Armstrong, Google's president of advertising and commerce in North America, has been talking up both a unified media dashboard and an impending push to monetize YouTube display inventory more effectively. The DoubleClick acquisition closed shortly thereafter. Google's clearly planning to integrate Dart into AdWords, to create its own media and advertising dashboard.
Read More
|
