Below you will find our library of search engine and online advertising resources. Simply choose the topic of interest to read the complete article

Yahoo Redesign Tries to Balance Needs of Advertisers We designed the page with two audiences in mind: end users and advertisers. Both are our customers, and we need to keep both groups happy, Tapan Bhat, Yahoo's VP in charge of the portal's "front doors," told ClickZ News. The new page is much more interactive, and much more personal, focusing on what users want to do. All things being equal, if you have a better page for users, it helps the advertiser too. Read entire article

Organic SEO vs. Pay Per Click (PPC) The question comes up often regarding the differences between search engine optimization (SEO) and pay-per-click (PPC) marketing and which one to use. The answer depends on your specific business objectives and your budget ... Read entire article

What are Organic Search Engine Rankings? Organic search engine rankings offer companies the ability for their website to be listed within the search results of organic search engine listings without having to pay for placement ... Read entire article

Online Advertising Models For those who have been utilizing the Internet as an advertising medium, you know that there are various pricing models available to you. However, there are many people and companies just entering the fray. Therefore we thought it would be wise to take a quick look at the four models that cover 99% of the advertising currently in use. Read entire article

Website Design Research To improve Web site experiences, firms need to focus their efforts on target users. With that perspective, they can eliminate design flaws with known solutions first, apply business-centric design processes consistently in support of business goals, and justify improvements based on projected return on investment (ROI) ... Read entire article

Design For Design's Sake In business, design should enhance and support web site goals rather than be the goal. Design involves so much more than just pretty visuals, and visual design is not the single most important aspect of web development ... Read entire article

Organic SEO vs. Sponsored Search Furthermore, 47.6% of search engine users say that they click on organic listings of consumer research sites first, with an additional 18.7% giving their first clicks to organic listings of generic buying sites. Only 23.1% of respondents choose to click on any type of sponsored link before an organic one. ... Read entire article

SEM and SEO the Changing Face of Search Engine Marketing Marketers who had let search optimization efforts slip as they focused on paid search now are renewing efforts to squeeze more out of less-expensive natural search. In natural search, sometimes called organic search, search engine spiders ... Read entire article

GoogleClick: Death of the Third-Party Ad Server? It's no coincidence that recently Tim Armstrong, Google's president of advertising and commerce in North America, has been talking up both a unified media dashboard and an impending push to monetize YouTube display inventory more effectively. The DoubleClick acquisition closed shortly thereafter. Google's clearly planning to integrate Dart into AdWords, to create its own media and advertising dashboard. ... Read entire article